Leading lifejacket provider Crewsaver, a Survitec brand, is spearheading a fundamental shift in how it designs and produces its Survival Technology by embracing a circular product lifecycle.
The lifejacket specialist has adopted a three-pronged approach to decrease its environmental impact commencing with the forthcoming release of its new high-performance lifejackets to be showcased this week at Metstrade in Amsterdam.
Arriving in 2023, Crewsaver’s new EXO lifejackets include the ability to extend the product lifespan. If the cover gets damaged or an alternative colourway is preferred, wearers will no longer need to purchase a new lifejacket. Instead, the cover can be changed easily through a unique modular design.
The company is reinventing the packaging experience by eliminating plastic offering a robust and fully biodegradable alternative to plastic bags. Using a science-based approach, a no-trace packaging alternative for Crewsaver’s new lifejackets causes no harm to marine ecosystems whilst still retaining functionality to ensure products are protected through to their destination.
The annual reduction in plastic packaging of 16,400m2 is the equivalent surface area of 13 Olympic-sized swimming pools. This follows an initiative that removes 94,000 plastic hangers per year from Crewsaver’s entire portfolio of products.
Crewsaver’s supply chain and production models have been updated, moving away from large stocks of finished goods to an assembly model closer to locations with the greatest demand, significantly improving delivery lead times, reducing product overstock and the use of material and transport, all of which have a carbon debt.
Feedback from customers and end-users reveals that consumers are increasingly environmentally conscious. Purchasing habits show they are investing in products designed to last without adding to landfill.
Announcing the news, Crewsaver General Manager David Duffin said: “Optimising our commitment to the environment and product sustainability has always been important to us at Crewsaver, and I’m delighted to be able to scale sustainable change across our product portfolio, starting with our packaging, supply chain and modular product design.
“Waste is overwhelming our planet, and without action, our oceans and waterways will be filled with more plastic than fish in years to come. A circular product lifecycle offers an alternative and more sustainable approach. We will keep innovating and working with our partners to deliver real change and benefits for our customers and our environment”.
Distributors and retailers are encouraged to meet with the Crewsaver team on stand 03.216 at Metstrade, which takes place at the RAI Amsterdam Convention Centre between the 15th and 17th November.
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Leading lifejacket provider Crewsaver is reducing environmental impact with its latest lifejacket innovation.
About Crewsaver
Crewsaver, a Survitec brand, is a world-leading designer, manufacturer and supplier of high-performance Survival Technology. Headquartered in the UK, the company is a lifejacket specialist whose trailblazing designs are trusted by leading operators, watersport enthusiasts and athletes around the world. With an origin tracing back to 1957, Crewsaver is the pioneer of the first gas operated lifejacket which subsequently set the benchmark for the design and function for the leisure user. www.crewsaver.com
About Survitec
Survitec is a global Survival Technology leader to the maritime, defence & government, aerospace and energy sectors. Survitec has over 3,000 employees worldwide, covering 11 manufacturing facilities and over 400 service centres. They operate in over 2,000 ports, spanning 96 countries. Survitec are the world’s largest manufacturer and supplier of liferaft, Marine Evacuation Systems (MES) and offshore rental PPE. They are a leading supplier of fire solutions to the maritime industry and hold a market leading position for Pilot Flight Equipment in the aerospace & defence market. The Survitec team live by their purpose “We Exist to Protect Lives”. Throughout its 168-year history, Survitec has remained at the forefront of innovation, design and application engineering and is the trusted name when it comes to critical safety and survival solutions. www.survitecgroup.com